I Am a Brand; Now What?

Personal branding has intensified with the advancements of technology.  Thanks to the internet and social media, nearly every human in the world has the power to develop a unique identity on a professional level. Selena Gomez, Cristiano Ronaldo and Lauren Conrad are a few examples of people who have harnessed the reach of technology to market themselves and their careers in such a way. But in order to create a personal brand that resonates with a vast audience, it is important to be authentic, consistent and engaging. You have the power to design how your personal brand is seen...

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